# Enquiries, customers and campaigns

> A travel agency's CRM: every enquiry with its stage and its source, the customer record with its history, and campaigns that go out on their own by event.

- URL: https://www.viajalo.ar/en/features/crm-and-campaigns
- Publicado: 2026-10-04
- Idioma: en
- Otras versiones: es: https://www.viajalo.ar/funcionalidades/crm-y-campanas · pt: https://www.viajalo.ar/pt/funcionalidades/crm-e-campanhas · fr: https://www.viajalo.ar/fr/fonctionnalites/crm-et-campagnes · it: https://www.viajalo.ar/it/funzionalita/crm-e-campagne · de: https://www.viajalo.ar/de/funktionen/crm-und-kampagnen

Viajalo sorts the agency's enquiries by stage, each with its owner, its next step and the source that brought it — an ad, the website or a message. Every customer has a record with everything they bought and everything they asked about, and campaigns are built per segment and go out on trip events, without sending the same person the same thing twice.

## What it solves

An enquiry that went unanswered leaves no trace on any spreadsheet. Viajalo turns each enquiry into something you can see, assign and follow: which stage it is in, who owns it, what has to happen next and where it came from.

## How it works

1. **The enquiry arrives** from the website, from a message or from an ad, with its source saved.
2. **It moves through stages** on a board, with its owner and its next step.
3. **It becomes a quote** and then a booking, without typing the customer's details again.
4. **It stays on the customer record**, with everything they asked about and everything they bought, for next time.

## Details that matter

- Team tasks with due dates, attached to the enquiry or to the booking.
- Customer segments by what they bought, by country or by language.
- Metrics per source: how many enquiries each channel brings and how many turn into sales.
- Records for customers that are agencies or companies, with their contact and their tax status.
- One customer, one record: if they already exist by phone or email, the new enquiry is added to them.

## Preguntas frecuentes

### Where do the enquiries come from?

From the website, from messages and from ads, with the source saved on each one. That shows which channel brings enquiries and which one brings sales, which are not always the same.

### Can I bring my customers in from a spreadsheet?

Yes. The import reads your spreadsheet, shows you how each column landed before saving, and tells you when a contact already exists instead of duplicating it.

### What is an event-based campaign?

A message that goes out when something happens on the trip: three days to departure, the passenger came back, a year since they bought. You define it once and it runs on its own.

### Can a customer get the same message twice?

No. Before sending, the system checks what that person already received and drops anything repeated.